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Welcome!

Welcome! Welcome! Welcome!

About Us

A picture of the Murfreesboro square

Welcome to Boroviva!


Hey there, welcome! You might be wondering, what is Boroviva? Well, it’s more than a word, it’s a vibe. A way to celebrate everything that makes Murfreesboro special, unique, and full of life. It’s a fresh, fun, and bold idea that we’ve created to bring our community, our culture, and our pride together in one exciting brand.  


Boroviva is all about embracing the spirit of Murfreesboro, from our rich history and vibrant events to our scenic landscapes and incredible people. It’s about saying, “Yes, I’m proud of where I live. Whether you’re exploring our local attractions, cheering on your favorite team, or just loving your town, Boroviva is the badge that celebrates YOU.


This isn’t just merchandise, it’s a way to say "I am part of this vibrant community!" We’ve designed it to be cool, catchy, and full of authentic spirit. And guess what? When you wear or use Boroviva gear, you’re supporting local culture, history, and the amazing people that make Murfreesboro truly one of a kind.


Welcome to the Boroviva family. Let’s celebrate every thing that makes us special!


Connect With Us

The spirit of Murfreesboro, Boroviva, and items that are in our shop.
Hello

Welcome to Discover Murfreesboro

Privacy Policy for Discover Murfreesboro

Effective Date: August 2025

Welcome to Discover Murfreesboro (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. 

Find out more
A person at a laptop with items from the Discover Murfreesboro shop on the desk

A Little Note from Us to You

At Discover Murfreesboro, our mission is to celebrate and promote everything that makes Murfreesboro special, from our rich history and vibrant events to local attractions and the wonderful people who make this community unique. We believe shopping should be fun, simple, and enjoyable and dealing with returning items is none of those things!  

We aim to provide detailed measurements and honest opinions on sizing (for example, if shirts tend to run small) so you have all the information you need to make the best choice. Plus, every item is carefully reviewed before it ships, because we want you to love what you receive.  

As a small business, our hope is for every transaction to be a pleasant experience, and we truly appreciate your support. We want you to come back and shop with us again and again. However, if an issue does arise, please follow our return policy below, and we’ll do our best to make it right.  

Return Policy for Discover Murfreesboro

Return Policy

Thank you for shopping with us! We want you to be satisfied with your purchase. If you receive an item that was damaged, not described correctly online, or not the item you ordered, you may return most items within 14 of receipt for a refund, conditioned on the following:

  • Return Eligibility: Items must be unused, in their original packaging, and in new condition. Custom or personalized items are not eligible for return unless they were received damaged or defective.
  • Return Shipping: Customers are responsible for all return shipping costs. We do not offer free return shipping, so please choose a trackable shipping method to ensure your item is safely returned.
  • Return Process: To initiate a return, please contact our Customer Service at DiscoverMurfreesboro@gmail.com with your order details. Once approved, you will receive instructions on how to send your return.
  • Refunds: Refunds will be issued to the original payment method once the returned items are received and inspected. Shipping costs are non-refundable.
  • Damaged or Incorrect Items: If your item arrives damaged or incorrect, please contact us within 2 days so we can promptly resolve the issue.

Pictures of a cute dog in different places in Murfreesboro

The Cute Dog

Some of you have asked about the adorable dog featured in, or sometimes he sneaks in, some of our pictures and videos. His name is Milo, and he's half Papillon and half Chihuahua. Milo was born and raised in Rutherford County, TN. He loves going on adventures and enjoys being in front of the camera. If you haven't seen him in our blog pictures or videos on the website, you've probably just missed him, but trust us, he's a big part of the Discover Murfreesboro team!  



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